Customers make buying decisions dramatically different from before, employees view their responsibilities of work with a completely new approach, and even executives flinch at decisions they made with ease not that long ago. Everyone asks themselves, “Who can I believe?”

The information overload and misrepresentation of facts in media have truly changed how people think and take action. There is no turning back to the good old days; it’s about understanding how to proceed into the future profitably when selling successfully to a skeptical society. We know:

• The buying process has shifted.
• Consumers no longer trust corporate ad messages or news updates.
• Buyers must believe to buy.
• Buyers have 5 questions they need to believe the answers to.

Can I believe you?

I have been a professional speaker for 19 years delivering over a thousand programs to hundreds of clients who repeatedly rate my programs as exceptional. As a member of the National Speakers Association I have been given their highest earned award of a CSP (Certified Speaking Professional.) Fewer than 10% of the professional speakers in the world have achieved this designation.

My programs are impactful, informational and practical so audience members can immediately put my ideas to work in their organizations to increase results. My enthusiasm and information keep the audience fully engaged.  I am the real deal.

Do you care about me?

I care enough about my clients to customize the programs to deal with the real needs you are facing. I will spend time in advance interviewing people you select from your industry to understand the real issues they deal with daily.

I care about American businesses. I care about doing my part to help turn things around. I care about replacing timid behavior with the courage to do the right thing even if it is the harder road to go. I care about helping people; otherwise, I wouldn’t enjoy every day of my job. This is my role in life: I desire to help business owners and executives to create a profitable work environment where people can thrive.

Are you enjoyable to work with?

Every person who works with speakers has a list of horror stories and high maintenance requests they’ve had to deal with. I know these people too. I can provide you with a series of clients who will tell you about their audience reviews of my program and how pleasurable I am to work with. I am your insurance policy.

When a surprise snow fell in Atlanta causing 28 of 30 speakers to possibly no-show a national convention, I worked extensively with the meeting planner on additional programs I would be willing to deliver per her request. She had no concern with people seeing me multiple times because, “They love you and every year ask to bring you back.” I build relationships with my audience members and those individuals who book me.

Do you have what I want?

My experience has been that business leaders want to find better ways to make more money and create a better work environment for a workforce who can be fully engaged.

My information is up to the minute, down to earth and ready to put to work immediately. An MBA is not required to understand what I have to say; in fact, I believe business theory rarely works well in the real work place. Success isn’t about theory, it’s about relationships and how to building lasting ones.

My programs teach business leaders how to accomplish this provided they are willing to put my ideas to work. I have posted sample slides and a description of the Buyer Believability program on my website for you to review my information, quality of presentation and applicability to your audience. You can call me at anytime with questions on my mobile number at 803-984-9448, or visit my website at www.PinnacleSolutions.org or email me at RJWhite@PinnacleSolutions.org

Are you going to be fair with me?

For 19 years I have been negotiating fees for a very successful speaking career but I realize there is always gamesmanship involved in negotiations which I believe builds distrust. The focus becomes more on the winning and the money than on doing what’s right.

For me to practice what I preach in this program I have to trust in people doing the right thing. I will deliver my best efforts each time, I know where my quality stands against others in the speaking industry, and I know the impact of the information I offer.

In addition to my fee, as is typical in my line of work, I expect the buyer to cover my travel expenses . My staff works hard to obtain the best coach fare ticket on US Airways (since I fly out of their hub in Charlotte.) I stay in Marriott Courtyard quality hotels and transportation from the airport is your choice of rental car, taxi or your staff. My meals are usually with the client or audience members because I enjoy people and building relationships and making friends. Can I be more honest, open or fair?

All of that means nothing unless you, the buyer, believes I am being fair. I can’t think of a more fair way to set the fee for this program than to let you the buyer do it yourself. Speaker and bureau colleagues think I’m insane to do this. We shall see. All I ask is that you are fair with me as well. An agreement of no gamesmanship. Simply, believability.

I want to hear from you. I want to speak for you. I want to help your group. I want to do my part for this country by helping businesses grow and be stronger. Call me and let me know how I can help.

What is included in the program?

Included in this program are best practices and cutting edge ideas where companies are breaking through the fear and skepticism and creating commitment, trust and great loyalty with their customers. Verizon, Fed Ex and Nugget Markets, to name a few, are companies that are growing and thriving while their customer satisfaction numbers and sales are on the rise.

This program is delivered energetically, with a frequently humorous tone to engage, enlighten and capture the attention of attendees while providing solutions that can immediately be put into practice to:

• Understand how a Decade of Fear has reshaped how buyers think, react, accept change and make commitments to buy.
• Adjust for what skepticism has done to buyer expectations, decision making and trust.
• Deliver what a skeptical society of buyers seek during purchase decisions.
• Implement how other companies are creating buyer believability and building customer trust.

Sample slides from the program