Grow Your Business » Lunch and Learn

Employees are asking: Why Should I Care?

Russell J White — Fri, 30 Apr 2010 15:55:05 +0000

Employees are wondering why they should care when at work. The old saying, “They don’t care what you know until they know if you care” is true even more so in today’s environment. Here are three great ideas managers can use to demonstrate how much they care about the employees. This will help them care about performing for you even more. At PinnacleSolutions.org Russsell J White teaches you how to enhance your profits with no hocus pocus.

3 Ways to Cripple the Competition

Russell J White — Fri, 16 Apr 2010 13:58:15 +0000

3 Ways to Cripple the Competition is about taking off the gloves in this economy and blowing away the competition in sales, service, and work culture. Create your distinctive competence and beat down the competition with the power of your skills. Checkout this short video on 3 ways to cripple the competition.

If you’d like the Lunch and Learn discussion questions to go with this clip email me at RJWhite@PinnacleSolutions.org and I will send them right away. Enjoy coming out the winner.

3 Ways to Create the “Insider” Customer

Russell J White — Fri, 09 Apr 2010 14:03:27 +0000

Customer service needs to elevate the customer to actually being part of your organization. The insider customer wants to be in on the lingo, see the behind the scenes and actually feel part of the team. Once the best customers feel they are on the inside, they will become a word of mouth sales force that will rock your bottom line! Not to mention keeping those insider customers coming back for more. Check out this short video.

Want to use this video for a short teachable moment for your staff? Use these questions for discussion following this short video.

1. How are you currently keeping the customer coming back for more?
2. What do you need to do to create the “insider” for your best customers?
3. What type of insider specials can you develop that make the customer actually feel part of the organization?
4. How can you create a customer experience your competition can’t or won’t match?
5. List 25 ways you can create such attention that customers are literally lining out of the door waiting on your product? Of those 25, pick three that are keepers and put them to work.

5 Questions a Buyer Must Answer Before They will Buy

Russell J White — Fri, 12 Mar 2010 14:00:55 +0000

Buyer believability in this time of rampant distrust is critical to your business growth strategies. Leaders of small businesses especially have to be tuned in the buyers concerns. There are so many options facing buyers, they are eager to find those who they believe they can trust. Add that to the overwhelming amount of information facing a buyer, much of which is pure garbage, and the choices can be overwhelming to the buyer.The companies who create buyer believability are the companies who are going to succeed in the new economy. Are you ready to answer the 5 most important questions a buyer needs answered honestly in words and actions?

Buyers have 5 important questions they must have answered successfully before they are willing to buy.

Can I trust you?
Do you care about me?
Are you enjoyable to work with?
Do you have what I want?
Are you going to be fair with me?

Check out this short (less than 3 minutes) video on these buyer questions.
Bonus: Is your organization on a tight budget? Don’t let the learning stop!!! Why not use these Friday videos for a Lunch and Learn for your staff? Bring in a pizza or a deli tray, watch the short video and use the following discussions questions to figure the best way your organization can benefit from this information. I assure you, the ideas and action steps you create out of this process will be of greater value than the minimal investment of a staff lunch.

Lunch and Learn discussion questions for 5 Questions a Buyer Must Answer Before They will Buy:

How are your marketing messages, products and employee/customer interaction developing trust in the buyer’s mind? What action steps can be taken to make improvements?

How do the employees who come in direct contact with potential buyers demonstrate they are more interested in the person than the wallet? What different marketing and sales approaches could employees try to elevate customer care?

Buyers are looking for an enjoyable transaction process. How can you increase buyer joy in every transaction? Hint: Attitude is more important than price.